TV, Radio and then the Web, in that order.
I am a big fan of the Chart of the Day from The Business Insider. This latest one, using data from a Nielsen analysis of a Council for Research Excellence (CRE) study, highlights some fascinating data, especially that the radio “continue[s] to play a major role to all ages”.
Dr. Michael Link, VP of Methodological Research at The Nielsen Company adds “There are a lot of critics out there who want to write off broadcast radio, but this analysis of real-time media consumption shows that it continues to play a very strong role.”
I have to say I am surprised by this. I have grown to love services like Pandora which for a ridiculously low annual fee allows me to create my own radio channels without commercials. Even better if I listen to it for less than 40 hours a month it’s free. I think it’s the ‘commercial free’ part that I really love; along with any TV ad featuring a crying child I have always changed the radio station between songs (or as soon as the ads start).
Clearly I am in the minority. Do you use radio to market? Is it effective?
